Campaigning During COVID-19: Why MyState Bank Focused on Marketing in a Pandemic

Speakers: Sebastian Vizor, Deputy Executive Creative Director, The Royals; Heather McGovern, GM Digital & Marketing, MyState Bank

September 23, 2020

Is a pandemic a good time to be in market with a new campaign? MyState Bank not only executed, but ideated and produced its latest campaign entirely during the strict lockdown of the COVID-19 crisis. Facing all manner of practical and logistical challenges, how did it all happen, and what were the results?