Creating Through Connection: The Revolution of Brand Management

Speaker: Livia Wang, Chief Brand Officer, Access Corporate Group

November 17, 2020

We're in an era where consumer needs and retail industry trends are changing faster than ever: the rise of social media as a significant tool to engage with consumers, the growing demand for high-quality brands that reflect personal needs and values, and increasing opportunities for cross-border e-commerce without boundaries are all trends that have changed the way brand and consumers interact.