Digital Dopamine: The Generational Chasm in Digital Habits

Speakers: Christian Behrendt, Executive Creative Director, Razorfish Australia; James Earp, UX and Customer Experience Director, Razorfish Australia

June 4, 2015

From music streaming to ride sharing, technology has changed the everyday landscape in extraordinary ways. Using case studies on GoCatch and Burberry and the German city of Heidelberg, Christian Behrendt and James Earp discuss the generational chasm in digital habits, looking at the tech trends of Generation X and examining how to use tech to involve, engage and enthuse millennials.