Video

Digital Marketing on Steroids

· Darren Wells

Speakers: Peter Meliniotis, Head of Technology, APD Interact; Barney Dunne, Senior Director, Marketing Optimisation Solutions, APJ Hewlett Packard

June 4, 2015

Peter Meliniotis and Barney Dunne explain why data and marketing must live in the same silo, and why optimising for mobile is essential as user experience trumps brand loyalty.

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