Exclusive Research: What Gen Z Really Thinks About Your Brand

Speakers: Erica van Lieven, Managing Director, Direction First; Matthew Jorgenson, Insights Director, Direction First

June 8, 2016

Gen Z is hosting a party – who’s been invited? In this session featuring research exclusive to Mumbrella360, 100 Australian Gen Z’s share what they really think about current marketing efforts – what’s working and what’s not; and what’s motivating them to connect and engage with brands.