Finance Marketing Survey 2020 – The Results

Speaker: Nigel Roberts, Co-Founder & Strategy Lead, Yell Creative

September 23, 2020

For the fourth year running, Nigel Roberts from Yell Creative kicks off the summit with the results of this year’s Finance Marketing Survey. Unlike previous surveys, this year’s results solely deliver consumer insights, with unsurprisingly, a focus on the impacts of the turbulent last 12 months on perceptions of financial services marketing. Nigel unveils a new consumer benchmark of how marketers have performed during the bushfire and COVID crises, as well as a look at the value of purpose in consumer choice in this current social context.