First Look at the 2023 In-House and Hybrid Agency Landscape Report

Date: 20 July 2023

The trend towards in-housing is continuing to explode globally, with 82% of US businesses now working with an in-house or hybrid agency model.  But what is the story here in Australia?

The In-House Agency Council partnered with Kantar to conduct Australia's first research into this trend in 2021, finding 67% of Australian marketers were working with an in-house or hybrid agency model, uncovering associated insights, benefits and challenges.