Games On: Transforming Brand Engagement in a Fragmented Media Landscape

Date: 23 May 2024

In today's fragmented media landscape, sport remains a powerful unifier, capable of bringing together diverse audiences and creating unparalleled opportunities for brand engagement. This panel will delve into how the unique allure of major sporting events, such as the Olympics and Paralympics, as well as other prominent events like the NRL and Australian Open, can be harnessed by brands to connect with consumers on a deeper level.