How Brands Can Tap Into More Meaningful Partnerships with Athletes

Date: 24 August 2023

Today, most brands and marketers see athletes as a one stop shop for reach or a jersey to put a logo on. Its not exactly groundbreaking, nor is it the only way to capitalise. This session poses that rather than this simplified copy and paste approach, brands should think about athletes as being a gateway to community cut through and social change because for some athletes, their real legacy actually happens off the field.