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How People-Based Identity Will Shape New Standards of Measurement in a Post-Cookie World

· Darren Wells

Speakers: Deb O'Sullivan, VP Enterprise Sales, ANZ, LiveRamp; Angela Greenwood, Director of Acquisition & Customer Marketing, Optus

November 20, 2020

What happens when the foundation for measurement of web-based campaigns — the third-party cookie — disappears? What happens when device identifiers are replaced with one based on people?

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