How Should Brands Engage in Esports This Decade?

November 20, 2020

The landscape for esports and video games has matured in the last 12 months. Brands who took an early look at the space had mixed success. But 2020 is marking a significant change in the local landscape.

Fortress Melbourne will provide the Southern Hemisphere's largest permanent entertainment venue for esports, video gaming and board gaming, complete with high performance centre and 24/7 bar restaurant to attract a diverse and mainstream mix of patrons. Soon-to-be-announced high profile brand partnerships will pave the way for an evolved look at the sector.