How to be a Record-Breaking Marketer

Speaker: Nadine Causey, Senior Vice President, EMEA APAC, Guinness World Records

June 8, 2016

As the fight for consumer attention gets fiercer, how do you ensure that your stories are the ones that connect? Creating engaging, shareable content is key – and the emotional response that comes with remarkable, record-breaking achievements has proved to be an incredibly powerful way of creating that connection.