How to Craft Campaigns That Challenge Comfort Zones

Date: 22 May 2024

Our practical Masterclass session steps through how marketers can tackle the psychological inertia of the status quo bias that locks people into safe and familiar products and services.

In this session, our audience will gain an understanding of why consumers prefer things to stay the same and how this aversion to change adversely impacts new product adoption. We then reveal the psychological levers brands can pull to influence decision making and ignite action, utilizing a combination of behavioural insights and real-world case studies.