How To Swear In Your Ads: The Science of Swearing and How It Affects Advertising

Speakers: Matt Batten, Executive Creative Director, Edge & Jacki Montgomery, Lecturer, Communications, Western Sydney University

June 6, 2019

People love to swear. Swear words have been part of human language for as long as humans have had language. While our TV programming contains swear words, the ad breaks during those programs don’t. It seems swearing is allowed in popular culture and everyday life, but not in marketing.