How Tourism NT Maps the True Travel Path to Purchase for Better Marketing

Speakers: Quentin Long, Managing Director, Australian Traveller Media; Tony Quarmby, Executive General Manager of Marketing, Tourism NT

March 12, 2020

In today’s marketing landscape the consumer’s path to purchase is becoming more fragmented and nonlinear than ever before. As a destination marketing organisation, understanding this path is a key priority to deliver the right communication to the right audience at the right time.