Influencers, Experts and Celebrities: Who’s Really Endorsing Your Brand?

June 7, 2017

Leading talent agent Simone Landes, PR expert Aaron Crowther, and entertainment lawyer Stephen Digby explore what influence actually means and how that influence differs when working with celebrities, experts and bloggers.

They look at how to nurture the relationship between brands, agencies and influencers, and dissect what exactly constitutes as a brand endorsement from their four perspectives, incorporating how and why managers price the activity, and how to maximise these collaborations.