International Keynote: It’s Time To Get Naked With Your Customers

With more than 20 years in the business, Sandy Thompson is widely recognised as one of the industry’s most innovative and effective strategists, inspiring her clients to find the truth behind what people do … not what they say.

Sandy is perhaps best known for leveraging Y&R’s proprietary BAV research and her own eXploring technique based on the principle that if you want to understand how a lion hunts, you don’t go to the zoo, you go to the jungle.