International Keynote: Science, Creativity and Contradiction – The Making of a Modern TV Ad

Speaker: Paul D'Arcy, Senior Vice President, Indeed

June 8, 2017

In the age of ubiquitous technology, it should be quick and easy to create a 30-second TV advertisement. How complex can it be? The answer: shockingly hard if you do it right. To get TV advertising right requires a near impossible mix of science and creativity disciplines that are in many ways diametrically opposed.