International Speaker: Balancing Automation and Human Decision-Making

Speaker: Vicky Mei Hsu, VP Global Customer Acquisition, Shutterstock

June 7, 2017

Predictive analytics and artificial intelligence algorithms are among the many recent advancements that allow technology to make business decisions on a marketer’s behalf. This type of marketing automation can be great in expanding bandwidth and optimising workflow, but it also presents challenges with visibility into the decision-making process.