International Speaker: Digital Misattribution – An Inconvenient Truth

Speakers: Mike Campbell, International Head of Effectiveness, Ebiquity & Tim Elleston, Managing Director, Digital Balance

June 13, 2019

Australia’s total online advertising investment has more than doubled in the last five years, from $3.1bn in FY2012 to $7.6bn in FY2017 according to the IAB Australia. With such strong growth in investment, online advertising must be delivering a strong return on investment. But what if mainstream methods for measurement are inadequate? Or worse, misleading?