International Speaker: Influencers Don’t Care About You or Your Brand

Speaker: Jim Louderback, Senior Vice President & General Manager, Vidcon

Influencers are the latest shiny weapon in the ongoing war for attention, so we know why you’re intrigued by them. But many influencers, particularly the biggest ones, are more focused on building their own brand rather than yours.

Expecting that top influencers will put you or your brand first is often akin to panning for fool’s gold. But you don’t have to eschew the community-anointed voices that truly let you reach GenZ and Millennial consumers at scale.