International Speaker: The Impact of Family Marketing on Purchase Intention

Speakers: Tina Cardinale, General Manager, Creata; Christopher Dimmock, Global Chief Strategy Officer, Creata

June 13, 2018

Brands with a family marketing strategy are tapping into the PlayState™ to unlock purchase intention and increase brand affinity by 4.5%. In this session, find out what a family marketing strategy entails and how to leverage the ‘family decision dynamic’ to increase brand engagement and prolong the play experience.