Lazy, Scared, Overwhelmed: Behavioural Economics and the Modern Customer

Speaker: Bri Williams, Founder, People Patterns

Marketing effectiveness comes down to getting a customer to take action – read, visit, buy, click, and marketers are paid to be experts in human behaviour. So why is conversion so low? Why aren’t customers doing what we want them to do?

In this session behavioural specialist and founder of People Patterns, Bri Williams, will uncover the three key reasons customers don’t buy, and what to do instead.