MBA Lessons in Brand Management

Speaker: Mark Ritson, Adjunct Professor, Melbourne Business School

Mark Ritson teaches a 5-day executive course in brand management in both Melbourne and Sydney. In a shameless attempt to promote the course (rated 4.9 out of 5 by the 80 managers who took it in 2018) Professor Ritson shares some of the core learnings and looks at the key components of world class brand management.