Meaningful Connections: Building Customer Love with 18-35 Year Olds

Marketing and product are no longer separable. Sharing evidence of observed consumer behaviour, this session looks at the way companies need to evolve their approach to create meaningful connections with the new profit drivers – 18-35 year olds.

Expert panel members will specifically look at the need for product and marketing to work closer together, taking a whole of customer view and the subsequent evolution of metrics that need to be monitored when it comes to appealing to this demographic.