Never Lie to Your Mum – Bursting Conventional Campaign Templates

Speakers: Natalie Sarich-Dayton, Marketing Director, Brownes Dairy; Melanie Wiese, Head of Strategy, Meerkats Brand Leadership Company

June 9, 2016

This terrific marketing case study is fresh out of the jar and relevant to every brand manager and agency employee in the country. Earlier this year Brownes Dairy put a sales campaign test into the Perth market that set out to prove that simple human honesty beats sophisticated marketing spin. Perth is the most isolated free market on the planet.