New Channels, More Business: How MINI Leveraged Positivity to Sell Cars

Speakers: Alex McLean, head of marketing, MINI AU/NZ; Lucio Ribeiro, founder, Lucio.AI and Tik My Day

October 1, 2020

The auto industry in Australia is highly competitive and marketers should be able to think outside the category and be willing to test new channels and platforms with highly engaged audiences if they’re to keep up with consumer behaviour and trends.