No One Cares About Your Podcast: How To Cut Through in a Saturated Market

Date: 27 April 2023

With an estimated 424 million podcast listeners worldwide by the end of 2022 there is no shortage of demand for quality audio content. But there is also no shortage of podcasts – Spotify alone suggests it has over 4.7 million podcasts on its platform.

So how can creators make sure their podcast offers something different that cuts through the noise? More broadly, how do creators and brands ensure that any audio project grabs the required attention?