Perfection in Imperfection: AI and the New Culture of Disruption

Speaker: Jo Kelly, Chief Marketing Officer, UBank

July 14, 2018

There’s no denying that new technologies such as AI and automation are shaking up how we engage customers – disrupting even the most traditional industries. For marketers, agencies and brands, this era of disruption brings an increasing demand for perfection. However, the question we need to ask ourselves is at what point is something ever perfect?