PR’s New Talent Market: Hiring Outside the Box and Leveraging Fresh Thinking

Date: 11 May 2023

Australia's talent squeeze has been widely reported, with the PR and communications industry not immune to the effects. From talent shortages to border closes, hiring has been challenging at a time when the industry needs more talent than arguably ever before.

Talent shortages aren't new to the industry, however, and even prior to the pandemic, PR agencies and communications teams had been hiring outside the box. Whether that was talent traditionally found in other agency types, like creatives or buyers, or people well outside of the industry looking for a new challenge.