Read the Room: A Marketer’s Playbook for Tricky Times

Date: 20 July 2023

In this session, dentsu Chief Strategy & Growth Officer David Halter, will unveil the latest iteration of dentsu’s proprietary research report, Read the Room.

The report and playbook, which first launched in 2022, is designed to help brands understand how the whole nation is intending to organise and prioritise their home finances as inflation and interest rates continue to bite. In 2022, Read The Room identified five very different groups of Australians whose relationship with brands was changing based on the economic climate.