Reading Your Audience’s Mind: The Art and Science of Biometrics

June 13, 2018

This is the first media research methodology of its kind in Australia and Asia Pacific, revolutionising the content creator’s ability to measure audience reaction.

Biometric technology enables researchers to obtain a quantitative read of physiological and emotional responses to screen and broadcast content in real time. Results are unprecedented and fascinating, tapping into the unconscious and generating a highly accurate visualisation of audience engagement at a minute-by-minute, granular level.