Repositioning Football: Diversity and Connection for The Global Game

June 7, 2017

Football is Australia’s number one club-based participation sport, with more than a million people playing football, significantly more than any other club-based sport.

To capitalise on the sport’s momentum, a bold rebranding and repositioning project for Football Federation Australia (FFA) was created and developed by Australian-owned brand agency, Hulsbosch. A clarified and cohesive visual language is at the heart of a strong brand platform that will accelerate the growth of the game across the country.