Rise of the Not-So-Perfect Machines

Speaker: Matthew Daniell, Marketing Effectiveness Lead, IAG

Machine learning and tech is ruining marketing. It’s driving increasing short termism and eroding brand equity.

We are familiar with the ambitious promises from tech vendors and agencies that appeal to execs and marketing managers: behavioural targeting, precision targeting, automation using AI and chat bots. Voice search, wearables and internet of things. Blending the best of human intelligence and artificial intelligence to create less wastage and more ROI for your brands.