Video

The 10-Second Rule: Brains and Brands

· Darren Wells

Speaker: Greg Alder, Founder and CEO, GregAlderCo

June 4, 2015

Greg Alder reveals how our subconscious decides in just ten seconds if we like something or not. He discusses how throughout history we have used branding such as uniforms, colours, texture, accents to show to others that we are part of their tribe, that we understand them.

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