The Antidote to Ehrenberg-Bass

June 8, 2017

There seems to be only one bona fide way to do marketing these days, the EB way. It’s “How Brands Grow”, don’t you know?

So what if you’re not a believer in the wisdom of Byron Sharp? What if your direct experience contradicts the ‘laws of marketing’? Or what if you want to just try another way?