The Consumer Is Not the Answer! This Is…

Speaker: Adam Ferrier, Founder, Thinkerbell

In today’s marketing world there is a lot of rhetoric about putting the customer first, creating Chief Customer Officers, obsessing over CX, and practising ‘Human Centred Design’ (or processes to that effect). But that is likely not the answer you, as marketers, are looking for – in fact this style of thinking could be the very thing killing your brand. This session will aim to prove that.