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The Equity of Australian Auto Brands in 2020 – Lessons from Brand Alpha

· Darren Wells

Speakers: Wayde Bull, founder and planning director, Principals; Cecile Thornley, director, The Navigators

October 1, 2020

Which auto brands are at risk of becoming wallpaper in the Australian market, which stand to gain from Holden's demise and does size matter in the auto category? 

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