The Rise of ‘Womenomics’ (and Adland’s Wake-up Call)

Speakers: Bec Brideson, Marketing-to-Women Expert, Agency Director and Speaker; Anne Rayner, Global Head of Communications Research, TNS

June 9, 2016

Curated by Bec Brideson, marketing to women expert, agency director and speaker, and presented by Anne Rayner, global head of communications and research at TNS, this seminar provides scientific evidence that proves once and for all why we need to market differently to women.