Values are Meaningless: Putting Purpose into Practice

Speaker: James Goodwin, Chief Marketing Officer, Wisr

September 23, 2020

The tide is turning from profit-driven to purpose-driven. Brands have long touted ‘values’ but values are meaningless unless these are reflected in a brand’s behaviour, as this is what truly speaks volumes about a business and what it stands for. In an era where consumers can see through the ‘talk’, how can financial brands walk the purpose walk?