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War Gaming – The How-To For Getting It Right

· Damian Francis

Speaker: Rachel Way, Management Consultant, Quest Worldwide

War gaming is an often talked about but commonly misunderstood competitive intelligence (CI) practice. Despite this, it doesn’t have to be difficult and it has the potential to significantly boost marketing strategy.

Put simply, business war games are a key CI tool that provide a forum to role-play scenarios and evaluate potential responses before that scenario occurs in the market. This allows companies to prepare and plan for potential changes.

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