When Content Goes AWOL – Lessons From the Qantas Native Advertising Experiment

Speakers: Stephanie Tully, Chief Marketing Officer, Qantas; Neil Ackland, CEO and Founder, Sound Alliance; Gemma Matthews, Manager - Entertainment, Qantas

June 3, 2015

Tim Duggan takes us through AWOL - the successful content campaign for Qantas - looking at the brief, pitch, strategy, execution and results and then taking questions from the audience.