When it’s Okay to Fail (Bringing Design Thinking into Big Business)

June 7, 2017

It’s taken time, but design thinking is finally being embraced by diverse industries from education to FMCG. Grounded in empathy, design thinking encourages us to co-create, collaborate and continuously prototype until we get it right. Failure is encouraged. That’s not something big business generally likes to hear. So how do historically traditional organisations, used to linear, stage gate processes, implement agile design thinking and disrupt the old way of doing things?