Why 2018 is the Year of the Content Marketing Correction

Speaker: Kate Cox, Commercial Content Director, Fairfax Media & Beth van Koesveld, Strategic Insights Manager, Fairfax Media

A decade ago, as brands strove to become publishers, a host of brand and content strategists, marketers and agencies were set up to help them. They were aided by the commercialisation of search, social media and third-party click providers.

But the landscape is changing fast, as Cambridge Analytica, data hacks and data protection needs combine with a growing awareness of fake news and changing algorithms on news feeds.