Why Digital OOH’s Measurement Must Move Beyond Simply Counting Eyeballs

June 5, 2019

Digital OOH (DOOH) is a powerful and still growing medium. It has the potency of a digital channel by attribute but to date, the measurement aspect has been lagging. In order to make DOOH understood for its multi-dimensional audience delivery, it must be measured with the dynamic real-world approach of a digital channel. This reflects global gold standard and it is happening now.