Advertising

The emperor’s new fragrance: Old Spice’s campaign failure 43

BMF hires two ECDs – Carlos Alija and Laura Sampedro from Spanish agency 6

Outdoor ad industry up 3.4% in 2011 2

Tyler Greer joins Adotube as first Australian employee 12

Coca-Cola puts 50 more names on bottles in final phase of ‘Share a Coke’ campaign 24

Hamilton Island hires Sophie Baker as senior communications manager 4

DMG’s Melbourne 91.5fm puts video ads on buses 2

Cross-dressing dog stars in ad to launch Jeep Compass 27

What you get from your creative team is only as good as what you put in 8

iSelect rushes new ads to air after laptop in hot tub ad ban 5

Stephen Farr joins Orion Trading

SBS hires Erica Green from Loud as marketing manager

BWM launches new campaign for Birds Eye 5

Survey: 1/3 of Aussie women spend 3 hours a day on Facebook 10

Ad standards rules: boosted boobs are ok 3

December’s Ad of the Month: shortlist revealed 9

Nicole McInnes joins Adshel as marketing director 1

Buzz Insurance launches new campaign 2