Advertising

Cinema advertising delivers ‘six times engagement of TV’, according to study 1

Five years and 30 Seconds later…

Which job in advertising gives the most ROI? 29

You can advertise anything these days 2

Council ponders plan to sell advertising space on its roads 11

AANA announces speaker line-up for RESET conference

Arnie the butt of the Realestate.com.au joke? He’s got form…… 2

Appliances Online turns to ZO and VCCP to raise brand profile 3

Why Creative Effectiveness is the Cannes Lion you really want to win 8

Native advertising ‘incredibly controversial’, admits Forbes executive 4

Media world ‘in chaos’ as journalism, publishing and agencies face grim future, according to US commentator 27

The Scam Lions? Count me out 73

Queensland Rail donates external ad space to Guide Dogs Qld

With awards the more you get, the more you get 10

Parent companies ‘should let their brands do the talking’ insists Ten’s Howcroft 10

Marketers are the ones whose reputations are most at risk if they are complicit in scam advertising 11

P&O Cruises embarks on ‘contemporary’ marketing push 3

If you don’t want to enter real work into awards, then fuck off and be an artist 41