Marketers have never been busier… or slower. Despite an explosion of tools promising efficiency, campaign cycles are stretching longer, approvals are piling up, and creative teams are spending more time managing work than making it. The problem isn’t effort; it’s friction. Teams are moving fast individually, but disconnected systems and endless sign-offs mean the collective machine is grinding to a halt. Andy Gilroy, vice president of APAC, Cape.io, explains.
Why marketing teams are busier than ever but getting less done
