Bushfires, COVID-19, lockdowns and panic buying: how do you make an appropriate Christmas ad in 2020? Mumbrella’s Zoe Wilkinson talks to Coles’ CMO Lisa Ronson about sending a genuine message to customers and DDB Group’s national chief creative officer on creating a sense of togetherness when families, and the production process, were kept apart.
'We just wanted it to be genuine and real': Coles and DDB on how to make a Christmas ad in 2020
