Craig Hodges

Isentia axes King Content, closes its NY and HK offices and writes down $37.8m Tim Burrowes

Less than two years after buying content marketing agency King Content, Isentia has axed the brand, writing off $37.8m of its investment. In an update to the ASX today, Isentia told the market that the board had decided to kill the King Content brand and close its offices in Hong...

Features

The crown that slipped: What went wrong with Isentia’s $48m acquisition of King Content?

9 years ago

34

News

‘Mistakes cost us dearly’ Isentia boss admits, but business on the right track

10 years ago

8

News

Isentia shares smashed as content division reports revenue drop for first half

10 years ago

3

Michael Butler

F.Y.I.

Michael Butler joins King Content as head of editorial

10 years ago

Opinion

The sale of King Content is a game changer for the Aussie content marketing industry

11 years ago

6

News

Isentia buys content marketing agency King Content in $48m deal

11 years ago

6

News

King Content picks up former ZO Melbourne MD Leanne Brinkies

12 years ago

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